The Resurrection of Abercrombie & Fitch

In the late 1990s and early 2000s,Abercrombie & Fitch was the hottest teen clothing brand. Kids would flock to their local mall to get the expensive, moose-emblazoned apparel. But then, after a series of controversies and a change in fashion, the brand seemingly lost its edge. WSJ’s Katie Deighton reports on how Abercrombie & Fitch revived itself and embraced millennial women.

Further Listening:

- SheinTook Over Fast Fashion. Then Came the Backlash.

- TheUnraveling of Stitch Fix

- OldNavy Tried to Make Sizes for All. It Backfired.

Further Reading and Watching:

- How Jeans for Millennials Helped Revive Abercrombie & Fitch Stock

- Abercrombie & Fitch Is Reaping the Rewards of Taking Adult Women Seriously

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