Playing the Short Game - A Nielsen Study on the Impact of Brands that Stop Upper Funnel Branding with Cara Kantrowitz and Imran Hirani

Welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford talks with Nielsen’s Cara Kantrowitz, VP for Solutions Consulting, and Imran Hirani, VP for Strategic Accounts.

Cara and Imran talk about their professional journey with Nielsen. They also share what Nielsen does for brands and the industry as a whole. Ryan, Cara, and Imran also dissect the premise of the study on the upper and lower funnel activity by brands.

Cara and Imran also has a quick take on our latest segment of RAD or FAD trending topics;

1. Short Termism
2. TikTok
3. New York Knicks
4. Hard Mtn Dew

Learn more about Nielsen at https://www.nielsen.com/us/en/. Follow them on Linkedin: Cara Kantrowitz (linkedin.com/in/cara-kantrowitz-38267420),Imran Hirani (linkedin.com/in/imran-hirani-3222b91)and Nielsen (https://www.linkedin.com/company/nielsen/)

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