The Week of June 23, 2023 Marketing and Business News: The Coors Light and Patrick Mahomes Promote Bear to Dodge NFL Rule
from Right About Now with Ryan Alford
by Christina Yasi, Ryan Alford
Published: Fri Jun 23 2023
Show Notes
Welcome back to The Radcast! Today is Friday, June 23rd and we're in the third day of summer. We've got an exciting episode filled with the latest marketing and business news, including a funny Coors Light ad featuring football player Patrick Mahomes. They found a clever way to market their brand despite NFL rules about promoting beer. We also dive into some nostalgia marketing as brands like Wendy's and Goldfish remix old songs and tap into musicians to create brand-friendly jingles. It's a strategy to attract younger generations including millennials and Gen Z, as well as the upcoming Gen Alpha. So, if you're ready to learn how to apply these insights to your own business, tune in now!
- Small Talk
- Titan submersible ()
- CoorsLight and Patrick Mahomes promote Bear to dodge NFL rules ()
https://www.marketingdive.com/news/patrick-mahomes-bear-coors-light-NFL/653338/ - Whybrands like Wendy’s are remixing old songs into new jingles ()
https://www.marketingdive.com/news/brand-remix-remake-song-campaign-wendys-gen-z-millennial/653125/
- Radnews
- Lastweek: Transformative Journey of a TV Personality Into A Real Estate Mogul with Tarek El Moussa ()
- Lastweek: Transformative Journey of a TV Personality Into A Real Estate Mogul with Tarek El Moussa ()
- Sponsor
- Vaycay: Premium Wellness Products Delivered Straight to You in the US ()
- HighlightCBD Roll On Product
- www.RolloffthePain.com
- Social Media News
- Instagram now finally allows users to download public Reels ()
https://techcrunch.com/2023/06/20/instagram-now-finally-allows-users-to-download-public-reels/ - Pinterestdoubles down on vertical video for seasonal ad strategy ()
https://www.marketingdive.com/news/pinterest-westbrook-media-video-ads-halloween-winter-2023/653003/ - Airheadsputs TikTok trend to the test with muscle-fueled Shake Factory ()
https://www.marketingdive.com/news/airheads-viral-tiktok-challenge-shake-factory/653070/
- Instagram now finally allows users to download public Reels ()
- Marketing News
- Chips Ahoy! updates marketing recipe to stay relevant with Gen Z ()
https://www.marketingdive.com/news/chips-ahoy-new-marketing-strategy-relevant-gen-z/653078/ - Vimeointros a trio of AI-powered editing features ()
https://techcrunch.com/2023/06/19/vimeo-introduces-a-trio-of-ai-powered-editing-features/?cx_testId=6&cx_testVariant=cx_undefined&cx_artPos=2#cxrecs_s - Crayolaextends content strategy to Pinterest, TikTok following strong YouTube results ()
https://www.marketingdive.com/news/crayola-thesoul-publishing-tiktok-pinterest-youtube-gen-alpha/652790/ - Apple Podcasts gets upgraded search functionality ()
https://techcrunch.com/2023/06/20/apple-podcasts-gets-upgraded-search-functionality/
- Chips Ahoy! updates marketing recipe to stay relevant with Gen Z ()
- Sponsor
- Remember to www.Rolloffthepain.com
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