Marketers Gain ROI During Recession - Weekly Marketing News 8.5.22
from Right About Now with Ryan Alford
by Nick Weaver, Ryan Alford, Christina Rose Yasi
Published: Fri Aug 05 2022
Show Notes
Welcome back to your weekly marketing and news updates on The Radcast! This week, Ryan and Christina discuss the importance of ad spending, even in economic uncertainty.
Ryan named top 40 over 40 in podcasting by Podcast Magazine!
Social Holidays:
National Water balloon day - August 5
International Beer Day, National Mustard Day - August 6th
National Sister Day - August 7th
International Cat Day - August 8
National Book Lovers Day - August 9
TikTok News:
- ATikTok Music app could challenge Spotify and Apple
- TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024
- TikTokis the fastest growing source of news for adults in the UK
Metaverse
Advertising News:
- Marketers gain ROI during recession by increasing media spend, study says
- Tito’svodka spoofs hard seltzer craze by selling empty can
- French’s slings mustard-flavored donuts in experiential push
- Maybellinepairs with Time Out to encourage IRL dating
- Jackin the Box welcomes back most famous employee Mark Hamill
- Hiltonribs romantic streak in travel ads with focus on perks
- Brandsare getting creative with being real
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