Weekly Marketing and Advertising News Update: YouTube Brand Extensions; Bill Nye and Bombay Sapphire; PepsiCo Peps Place; Flammin Hot Social Media Contest; Elon Musk Open AI

Welcome to this week’s marketing and advertising news on The Radcast! In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, discuss the ways Connected TV and streaming video is growing along with some reminiscing by Ryan on Bombay Saphire Gin.

These are today’s topics:

1. YouTube is developing ways for brands to connect with their views through commerce content curation and brand extensions.
2. Bill Nye is partnering with Bombay Sapphire to break down the science of gin and tonics.
3. Pepsi is launching another experiential marketing endeavour -- Pep's Place, a ghost kitchen where Pepsi's latest and classic drinks are the center of everything.
4. Cheetos and Doritos are in the ultimate competition: The "Flammin' Hot Face-Off". You can enter to win branded merchandise through the competition.
5. Elon Musk's Open AI is going to change the game of marketing... what are the next steps?

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