The Week of January 5, 2024 Marketing and Business News: Marketers’ Biggest Concerns Heading Into 2024
from Right About Now with Ryan Alford
by Ryan Alford, Chris Hansen
Published: Fri Jan 05 2024
Show Notes
Welcome to the first news episode of The Radcast for the week of January 5, 2024!In this 2024kickoff, we reflect on the evolving tech landscape, discussing marketers' top concerns. From economic uncertainties to AI's rise, CEO-CMO disconnect, and work-from-home challenges, we dissect the trends shaping 2024.Dive into AI chatbots predicting social media and ad tech trends, emerging social media trends, and the impact of the 2024Olympics on niche sports. Stay tuned for insights on media strategy, the TV vs. digital media debate, and a surprising revelation about Instagram Reels. Excitingly, we're launching Radcast Media Network, offering podcasters strategic insights and services. Sponsored by Vaycay, delivering premium plant-based wellness. Here's to a phenomenal 2024!
- Ryanand Chris’ reflections on 2024and Technology Predictions ()
- Marketers’biggest concerns heading into 2024()
https://adage.com/article/year-review/cmo-concerns-heading-2024-2023-year-review/2531701- EconomicUncertainty
- AI’s Rise
- CEO-CMO Disconnect
- Work-from-home and In-office Balance
- Organizing Talent
- Navigating a Fraught Geopolitical Landscape
- AI chatbots predict 2024’shottest trends in social media and ad tech ()
https://adage.com/article/digital-marketing-ad-tech-news/ai-chatbots-predict-2024s-hottest-trends-socialmedia-and-ad-tech/2534701- AIchat bots predicting 2024'shottest trends in social media and ad tech
- Gen Z Marketing Apps
- Finch
- Hey! Vina
- Friender
- Clubhouse Rooms 2.0
- 2024Social Media Trends Predictions ()
- NicheNeighborhood Apps
- Interest-Based Micro-Communities
- Skill-Sharing and Collaboration
- 2024Olympics Niche Sports ()
- MediaStrategy for Advertisers ()
- TVvs. Digital Media
- Connected TV vs. Private Marketplace Programmatic
- Instagram Reels outperforms TikTok, Facebook for branded video content ()
(https://www.marketingdive.com/news/instagram-reels-outperforms-tiktok-facebook-branded-video/703155/ - Mickey Mouse copyright expiration inspires horror movies, video games and memes ()
https://www.nbcnews.com/tech/internet/mickey-mouse-horror-movie-slasher-trap-public-domain-rcna131897 - Announcement: Radcast Media Network ()
- Launchinga multi-show media network with shared opportunities, production services, and more.
- Focus on strategy, branding, monetization, and guest management.
- Sponsor Promotion: Vaycay: Premium Wellness Products Delivered Straight to You in the US
- Website: www.RolloffthePain.com
- Podcast: www.thevaycaypodcast.com
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