Retail Media Makes Up 11% of Ad Spend - Weekly Marketing News 9.23.22
from Right About Now with Ryan Alford
by christina rose yasi, ryan alford
Published: Fri Sep 23 2022
Show Notes
Welcome back to another weekly marketing and advertising news episode of The Radcast!
Intro and Small Talk
- Ted Lasso now a character on FIFA soccer game
- Brad Pitt face care brand giving us Le Domaine, a science-meets-nature line of genderless skin care essentials
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- Branded Bills: New product launch!
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Social Media holidays
- Friday 23rd: First day of Fall, National Checkers day
- Saturday 24th: National Ghost hunting day
- Sunday 25th: National Lobster Day
- Monday 26th: National Pancake Day
Social Media News:
- YouTubeOutlines New Monetization Program for Shorts Creators
- BeReal reportedly considers paid features in lieu of advertisements
Marketing News
- Retailmedia makes up 11% of global ad spend
- Carl’sJr., Hardee’s refresh brand identity with flavor as inspiration
- Mike’sHard Lemonade pays consumers to take PTO
- NYTsubway ads unlock Spelling Bee in purpose-driven campaign
- Leagueof Legends enlists Lil Nas X for championship anthem
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