Weekly Marketing and Advertising News, October 1, 2021: Coca-Cola Gen Z-Focused Campaign

Happy 1st of October and welcome to this week’s marketing and advertising news on The Radcast! In this radical episode on The Radcast, host Ryan Alford with co-host Joey Thompson, celebrate as our upcoming guest Tyler Rich song (Better Than You’re Used To) hits #1 in the US on SiriusFM Highway Station! Recaps episode guest Bobby Maximus. Talks social holidays #InternationalPodcastDay #UNDOP #WorldVegetarianDay #InternationalCoffeeDay #NameYourCarDay #TechiesDay and more marketing news.

The topics they cover today are:

1. Unilever's new startup program kicks off with eye on $3.4T social commerce opportunity
2. C4 Energy drink celebrates Starburst fusion with pop-up truck, digital content
3. Facebook puts Reels, its TikTok-style video stream, in News Feed
4. See Coke's new ‘Real Magic’ global campaign
5. ‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
6. Read AI raises $10M, creates virtual meeting dashboard to show you when you talk too much

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