Discovery+ Merges with HBO - Weekly Advertising News August 12, 2022

Welcome back to your weekly update on all things related to marketing and advertising!

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Social Holidays

August 12 - World Elephant Day

August 13 - Left handers day

August 15 - National relaxation day

August 16 - National tell a joke day

Social Media News:

• Sweetarts encourages amateur filmmakers on TikTok
  • https://www.marketingdive.com/news/sweetarts-filmmakers-tiktok-festival-influencer-gomez/629015/
• Instagram strongholds influencer marketing despite growing competition
  • https://www.marketingdive.com/news/instagram-rivalry-tiktok-influencer-marketing/628837/

Advertising News:

• Walmart reportedly seeks streaming partner to bolster Walmart+
  • https://www.marketingdive.com/news/walmart-disney-comcast-paramount-peacock-streaming/629329/
• Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering
  • https://www.marketingdive.com/news/warner-bros-discovery-combined-hbo-max-discovery-FAST/628974/
• Miller Lite rents out grills in latest summer stunt
  • https://www.marketingdive.com/news/miller-lite-rents-out-grills/629064/
• NYT plans advertising expansion into non-news products
  • https://www.axios.com/2022/08/09/new-york-times-advertising-expansion
• Run ads or place products in-show? Both are best, research finds
  • https://www.marketingbrew.com/stories/2022/08/10/run-ads-or-place-products-in-show-both-are-best-research-finds

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