Discovery+ Merges with HBO - Weekly Advertising News August 12, 2022
from Right About Now with Ryan Alford
by Christina Rose Yasi, Nick Weaver, Reh Harvey, Ryan Alford
Published: Fri Aug 12 2022
Show Notes
Welcome back to your weekly update on all things related to marketing and advertising!
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Social Holidays
August 12 - World Elephant Day
August 13 - Left handers day
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Social Media News:
- Sweetarts encourages amateur filmmakers on TikTok
- Instagramstrongholds influencer marketing despite growing competition
Advertising News:
- Walmart reportedly seeks streaming partner to bolster Walmart+
- WarnerBros. Discovery to combine streamers next summer, considers ad-supported offering
- Miller Lite rents out grills in latest summer stunt
- NYTplans advertising expansion into non-news products
- Runads or place products in-show? Both are best, research finds
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