The Week of October 20, 2023 Marketing and Business News: Elon Musk’s X is Testing an Annual Fee for Unverified Accounts

Welcome to The Radcast! In today’s episode, we're diving into the dynamic world of business, offering you not only insights but a good dose of entertainment. This is all about breaking down the complexities of the business sphere and making them practical, relatable, and most importantly, enjoyable.

While the world might be filled with serious challenges, we keep it light, focusing on the exciting developments in the business landscape. From smart moves by beloved brands like M&M's, teaming up with GoPuff for emergency candy refills on Halloween, to innovative strategies like TikTok's integration of Out of Home advertising into digital content, we cover it all. Plus, we discuss Elon Musk's X testing an annual fee for unverified accounts and other intriguing news stories, and more exciting news. So, tune in now to stay updated, gain valuable insights, and strategize effectively for your own business endeavors. Get ready to be informed, inspired, and entertained.

• M&M’s teams with Gopuff to deliver emergency candy refills on Halloween (03:19)
  https://www.marketingdive.com/news/mms-gopuff-delivery-partnership-halloween-candy-marketing/696271/
  
• Maren Morris explains why she's stepping away from the country music industry (06:05)
  https://www.today.com/popculture/music/maren-morris-leaving-country-music-rcna105361
  
• TikTok unveils Out of Phone OOH ad solution for brands (10:35)
  https://www.marketingdive.com/news/tiktok-OOH-out-of-phone-ad-solution-billboard-marketing/696803/
  
• Sponsor
  • Caldera Labs (15:54)
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• Taylor Swift’s Box Office Reign: 4 Takeaways From ‘Eras Tour’ Opening Weekend (17:55)
  https://variety.com/2023/film/box-office/taylor-swift-eras-tour-movie-box-office-takeaways-1235756756/
  
• Reality Defender raises $15M to detect text, video and image deepfakes (21:52)
  https://techcrunch.com/2023/10/17/reality-defender-raises-15m-to-detect-text-video-and-image-deepfakes/
  
• Elon Musk’s X is testing an annual fee for unverified accounts (27:48)
  https://edition.cnn.com/2023/10/17/tech/x-tests-annual-fee/index.html
  
• Social Media Holiday (30:41)
  • October21: Reptile Awareness Day #ReptileAwarenessDay
  • October 25: Greasy Foods Day #GreasyFoodsDay
    
• Radnews (33:35)
  • Lastweek: Lee Benson
  • Next week: Alex Planes
    
• Sponsor (33:53)
  • Vaycay:Premium Wellness Products Delivered Straight to You in the US
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