300th Episode: Reject the Premise to Unleash Creativity with Christopher Lochhead

Announcing The Radcast’s 300th episode, featuring the notorious Christopher Lochhead! We’ve invited this icon of marketing brilliance back to celebrate our milestone with us — and make no mistake, it’s gonna be legendary. Mr. Legend himself is here to unleash some major badassery on conventional wisdom; come challenge your thinking around what’s normal & possible as we mark this momentous occasion together!

Key notes from the episode:

• Christopher shares what he and his team are currently working on (02:11)
• The profound implications of being native analogs versus native digitals in marketing (04:00)
• Peter Drucker delineates two types of thinking, reflexive and reflective - how it affects people’s thinking. Christopher sights some examples for each type of thinking (06:02)
• Discussion about Democrats and Republicans. One of the keys to thinking is language. Words matter (17:05)
• Languaging is the strategic use of language to change thinking - don’t market your product, market your problem (22:02)
• Lazy use of language does not make us different from anyone else (25:06)
• Christopher’s mission for people to meet on their common ground or agree to disagree (29:07)
• Another core tenant for category design is reject the premise (35:38)
• Play digital to meet the native digitals. Be present in their world (42:28)
• For native digital marketing, the number one form of marketing is be the word of mouth - putting the right words in the right mouth (51:06)
• The content is the marketing (54:40)
• Launching of Pirate Sauce Bourbon (59:33)

This episode is packed with energy, knowledge, and passion and we know you will get a ton of value from this.

To keep up with Christopher, follow him on Instagram @lochhead or LinkedIn https://www.linkedin.com/in/christopherlochhead/ or website www.lochhead.com

Learn more by visiting our website at www.theradcast.com

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