Tali Sharot: The Neuroscience of Positivity, How Our Brains Create Our Future | E236

While working on her Ph.D. on traumatic memory in New York, Dr. Tali Sharot witnessed the 9/11 attacks on the Twin Towers. She set out to investigate people's memories of the terrorist attacks and discovered that although people felt their memories were as accurate as a videotape, they were often filled with errors. She decided then to focus her research on how emotion affects people’s memories and decisions. In today’s episode, Tali tells us about the ways we are hardwired to be optimists and what determines how, and if, we are able to influence others.

Dr. Tali Sharot is the director of the Affective Brain Lab. She is a Professor of Cognitive Neuroscience in the Department of Experimental Psychology and The Max Planck UCL Centre for Computational Psychiatry at University College London and on the faculty of the Department of Brain and Cognitive Sciences at MIT. Sharot’s research integrates neuroscience, behavioral economics, and psychology to study how emotion and motivation influence people’s beliefs, decisions, and social interactions.

In this episode, Hala and Tali will discuss:

- Why memories are not as accurate as we think they are

- Why most of us have an optimism bias

- How optimism bias helps us to survive

- Why we’re optimistic about our own lives but not the world around us

- Ways to bolster optimism and better performance

- Ways to deter negative actions in others

- How hope and fear influence people’s beliefs

- Why emotions influence our decisions more than facts

- Why fake news goes viral

- And other topics…

Dr. Tali Sharot is the director of the Affective Brain Lab. She is a Professor of Cognitive Neuroscience in the Department of Experimental Psychology and The Max Planck UCL Centre for Computational Psychiatry at University College London and on the faculty of the Department of Brain and Cognitive Sciences at MIT. Sharot holds a BA in Economics and Psychology from Tel Aviv University and a Ph.D. from New York University. Sharot’s research integrates neuroscience, behavioral economics, and psychology to study how emotion and motivation influence people’s beliefs, decisions, and social interactions.

Resources Mentioned:

Tali’s Website: https://affectivebrain.com/

Tali’s Twitter: https://twitter.com/affectivebrain

Tali’s Book The Influential Mind: What the Brain Reveals About Our Power to Change Others: https://www.amazon.com/Influential-Mind-Reveals-Change-Others-ebook/dp/B06XC621TK

Tali’s Book Optimism Bias: Why We're Wired to Look on the Bright Side: https://www.amazon.com/Optimism-Bias-Were-Wired-Bright/dp/1780332637

LinkedIn Secrets Masterclass, Have Job Security For Life:

Use code ‘podcast’ for 30% off at yapmedia.io/course.

Sponsored By:

Shopify - Go to youngandprofiting.co/shopify to take your business to the next level

The Kelly Roach Show - Listen to The Kelly Roach show on Apple, Spotify or wherever you listen to podcasts.

Green Chef - Go to GreenChef.com/yap50and use code yap50 to get 50% off plus free shipping.

Millionaire University - Find The Millionaire University on Apple, Spotify, or wherever you get your podcasts

Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year!

More About Young and Profiting

Download Transcripts - youngandprofiting.com

Get Sponsorship Deals - youngandprofiting.com/sponsorships

Leave a Review - ratethispodcast.com/yap

Watch Videos - youtube.com/c/YoungandProfiting

Follow Hala Taha

LinkedIn - linkedin.com/in/htaha/

Instagram - instagram.com/yapwithhala/

TikTok - tiktok.com/@yapwithhala

Twitter - twitter.com/yapwithhala

Learn more about YAP Media Agency Services - yapmedia.io/