YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No

One of Alex Hormozi’s portfolio companies was underperforming, and he saw a clear solution—raise prices by 50%. Despite the CEO's resistance, which took nine calls to overcome, they implemented the price increase. The result? The business tripled its profit within three months. Alex knew the key to maximum profitability was delivering maximum value, a lesson he learned from his own mistakes. In this YAPClassic episode, Alex breaks down his value equation and shares strategies for creating irresistible offers.

Alex Hormozi is an entrepreneur, philanthropist, and co-founder of Acquisition.com, a portfolio company overseeing multiple businesses. He is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals.

In this episode, Hala and Alex will discuss:

- Providing high value without cutting prices

- Alex’s ‘value equation’ for crafting irresistible offers

- The four key drivers of value in business

- How to identify profitable markets

- Strategies to scale your business rapidly

- Focusing on high-return activities for maximum impact

- Leveraging high-impact opportunities with minimal effort

- Eliminating your side hustles to scale your main business

- Techniques to attract and retain loyal customers

- And other topics…

Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013,he started his first brick-and-mortar business. Then, he transitioned from gym ownership to founding GymLaunch, a fitness business consultancy, which expanded to over 4,000 locations within four years. Alongside his wife, Leila, Alex bootstrapped three additional companies, which generated $120 million in sales. Then, the Hormozis founded Acquisition.com through which they manage a portfolio of bootstrapped companies. Alex is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. He is also the host of The Game podcast.

Connect with Alex:

Alex’s Website: https://www.acquisition.com/bio-alex

Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/

Alex’s Twitter: https://twitter.com/AlexHormozi

Alex’s Instagram: https://www.instagram.com/hormozi/

Alex’s Facebook: https://www.facebook.com/ahormozi

Resources Mentioned:

Alex’s Book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715

YAPClassic:Robert Greene on Decoding the Laws of Human Nature:

https://youngandprofiting.com/yapclassic-decoding-the-laws-of-human-nature-with-robert-greene/

LinkedIn Secrets Masterclass, Have Job Security For Life:

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