Tali Sharot: The Neuroscience of Positivity, How Our Brains Create Our Future | Human Behavior E236

While working on her Ph.D. on traumatic memory in New York, Dr. Tali Sharot witnessed the 9/11 attacks on the Twin Towers. She set out to investigate people's memories of the terrorist attacks and discovered that although people felt their memories were as accurate as a videotape, they were often filled with errors. She decided then to focus her research on how emotion affects people’s memories and decisions. In today’s episode, Tali tells us about the ways we are hardwired to be optimists and what determines how, and if, we are able to influence others.

Dr. Tali Sharot is the director of the Affective Brain Lab. She is a Professor of Cognitive Neuroscience in the Department of Experimental Psychology and The Max Planck UCL Centre for Computational Psychiatry at University College London and on the faculty of the Department of Brain and Cognitive Sciences at MIT. Sharot’s research integrates neuroscience, behavioral economics, and psychology to study how emotion and motivation influence people’s beliefs, decisions, and social interactions.

In this episode, Hala and Tali will discuss:

- Why memories are not as accurate as we think they are

- Why most of us have an optimism bias

- How optimism bias helps us to survive

- Why we’re optimistic about our own lives but not the world around us

- Ways to bolster optimism and better performance

- Ways to deter negative actions in others

- How hope and fear influence people’s beliefs

- Why emotions influence our decisions more than facts

- Why fake news goes viral

- And other topics…

Dr. Tali Sharot is the director of the Affective Brain Lab. She is a Professor of Cognitive Neuroscience in the Department of Experimental Psychology and The Max Planck UCL Centre for Computational Psychiatry at University College London and on the faculty of the Department of Brain and Cognitive Sciences at MIT. Sharot holds a BA in Economics and Psychology from Tel Aviv University and a Ph.D. from New York University. Sharot’s research integrates neuroscience, behavioral economics, and psychology to study how emotion and motivation influence people’s beliefs, decisions, and social interactions.

Resources Mentioned:

Tali’s Website: https://affectivebrain.com/

Tali’s Twitter: https://twitter.com/affectivebrain

Tali’s Book The Influential Mind: What the Brain Reveals About Our Power to Change Others: https://www.amazon.com/Influential-Mind-Reveals-Change-Others-ebook/dp/B06XC621TK

Tali’s Book Optimism Bias: Why We're Wired to Look on the Bright Side: https://www.amazon.com/Optimism-Bias-Were-Wired-Bright/dp/1780332637

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Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset.

Psychology, Mindset, Habits, Positivity, Self-Improvement, Personal Development, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini