Episode 312: Loss Aversion: How Fear of Missing Out Shapes Our Choices

Ever wonder why we fear loss more than we crave success? The answer is loss aversion. In this bonus episode of Habits & Hustle, I dive into the power of loss aversion and its grip on our daily decisions - from the subscriptions we can't let go of to our relentless gym commitments. I dive deep into the tactics businesses use to play on our fears and keep us hooked. Whether you're an entrepreneur looking to craft irresistible campaigns or a savvy consumer aiming to make smarter choices, this episode is a game-changer for you!

What we discuss:

(02:19- 04:09)Psychological Marketing Technique

(08:50- 09:56)The Power of Fear in Sales

(13:22- 13:38)Loss Aversion Technique for Marketers and Customers

Thank you to our sponsors:

Go to www.hbr.org/subscriptions and enter PROMO CODE: HABITS to learn

more about this great opportunity to help manage your career and business.

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: href="https://www.instagram.com/therealjencohen/?hl=en"> @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: href="https://www.jennifercohen.com/speaking-engagements"> https://www.jennifercohen.com/speaking-engagement