Ep. 167 - FAIL! Your Re-Engagement Campaigns STINK! 🤠 GUY'S TRIP RECAP! 🔥 | Jay’s Scoop

In this episode, host Jay Schwedelson discusses the pitfalls of re-engagement campaigns and provides actionable tips on how to focus marketing efforts more effectively.

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Best Moments:

(00:40)Jay discusses re-engagement campaigns and their drawbacks

(01:59)Findings from tests conducted on the effectiveness of re-engagement campaigns for B2B

(04:40)Insights on the impact of re-engagement campaigns for consumer marketing

(06:54)Advice on focusing energy on new customers rather than re-engaging old contacts

(07:49)"Since You Didn't Ask" segment, where Jay shares his experience from a recent guys' trip to Nashville

(09:43)Humorous story about a friend's reaction to trying the hottest chicken dish at Hattie B's Hot Chicken

(11:05)Jay is tasked with planning the next guys' trip location

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Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.