Ep. 178 - MARKETING AUTOMATION in Direct Mail? 📬 ===> GUEST: Dennis Kelly, CEO at Postalytics - Direct Mail at a FRACTION of the cost and dramatically increased ROI!
from Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
by GURU Media Hub
Published: Fri Aug 30 2024
Show Notes
In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing.
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Best Moments:
()Dennis explains how Postalytics evolved to sell directly to marketers and agencies
()Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation
()Dennis illustrates how direct mail automation can be triggered based on a prospect's actions, such as clicking on an email campaign
()Dennis highlights the cost-effectiveness of direct mail automation, with pieces costing around $1 or less
()Dennis addresses the perception that direct mail is a legacy channel and discusses its effectiveness
()Jay inquires about the state of marketing automation in the direct mail industry
()Dennis shares his unusual morning routine of swimming in the cold ocean
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Guest Bio:
Dennis Kelly is the CEO and co-founder of Postalytics, a company that automates direct mail marketing. With a background in starting tech companies in the Boston area since the late 1980s, Dennis has focused on leveraging technology to modernize the direct mail industry.
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