Ep. 130 - Pulse of Email Marketing w/GUEST: Kevin Vaudry [Senior Director - Campaigner]

from Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

by GURU Media Hub

Published: Fri Jun 07 2024

Show Notes

In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry, Senior Director, Sales & Marketing at Campaigner. They discuss the current state of in-person events and conferences, top challenges for email marketers, and tips for improving email deliverability. Jay also shares stories from his days performing in a rock band.

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Best Moments:

()In-person conferences and events have rebounded to pre-pandemic levels in terms of enthusiasm and attendance

()Over 75% of events Campaigner exhibits at provide value and ROI to justify the
investment

()Top questions from email marketers are around deliverability and inbox placement with recent Gmail and Yahoo policy changes

()3 tips to improve email deliverability: cleaning contact lists, relevant subject lines/content, monitoring engagement metrics

()Hard bounce rate is an important but often overlooked factor in reputation with ESPs and inbox providers

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Guest Bios:
Kevin Vaudry - Senior Director, Sales & Marketing at Campaigner

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