Ep. 111- Overcoming CONSUMER Marketing Hurdles ==> #1 Marketing Podcast in U.S. - Matthew Tilley from Vericast - Head of Growth

In this episode of "Do This, Not That" podcast, host Jay Schwedelson talks with Matthew Tilley, VP of Growth Marketing at Vericast. They discuss effective marketing tactics for reaching consumers, building brand loyalty, the importance of treating people like actual humans, and more!

Best Moments:

(05:54)The importance of using data to understand consumers while also respecting their privacy and humanity

(07:48)Balancing consumer desire for privacy with desire for personalized messaging

(11:10)Going beyond discounts to provide real value to consumers

(14:13)Letting marketing guests share failures as well as successes resonates with podcast listeners

(16:44)Matthew's goal to complete a 50 mile run by age 50, with his longest run so far being 20 miles

Guest Bio:
Matthew Tilley is the Vice President of Growth Marketing at Vericast, a leader in using data to influence consumers and drive commerce. Vericast works with over 15,000 clients and reaches 130 million households. Matthew also hosts the podcast "Business to Human" which recently reached #1 marketing podcast in the US on Apple Podcasts out of over 50,000 shows.

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