Ep. 107- Morning Brew FOUNDER! ==> Alex Lieberman [$75 Million: Built and Sold Morning Brew] EMAIL NEWSLETTER Secrets to Success!

from Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

by GURU Media Hub

Published: Fri Apr 26 2024

Show Notes

In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation.

Best Moments:

()Alex Lieberman on building a content subscription business

()Improving email newsletters: insights from an email expert

()The value of email newsletters for B2B SaaS

()Making email newsletters engaging for non-product companies

()The importance of investing in quality content for business growth

()Copywriting as a Service for companies and marketers

()Building a personal brand from scratch

()Creating compelling content for credibility and networking

()Creating a content strategy for Linda Boff at GE

()Creating personalized content for niche audiences

()Discussion on trashy TV shows and reality TV

()Building successful companies through content marketing

Guest Bio:

Alex Lieberman - Co-founder and Executive Chairman of Morning Brew, a media company delivering business news via email and more. Also founded StoryArb, a subscription copywriting service. Host of the Founders Journal podcast.

Morning Brew - Popular email newsletter delivering business news in a conversational style. Reached millions of subscribers before being acquired in 2021.

Checkout StoryArb - A subscription copywriting service matching founders with writers to create social media content, website copy, newsletters and more:
https://www.storyarb.com/

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