EP. 64- Big EMOJI Week! What's Up THIS WEEK

In this week's "What's Up" episode, host Jay Schwedelson discusses some of the big marketing and social media happenings related to the upcoming Super Bowl. He covers Meta's latest user numbers for Threads and why it could take off soon, the huge costs of Super Bowl ads, a new spherical LED display in Las Vegas that brands can advertise on, and how emojis can boost email open rates this week.

Key Discussion Points:

- Meta's Threads app now has 130 million monthly active users and could grow more once they add a trends tab feature

- A 32-second Super Bowl ad costs $7 million this year, but can be worth it for the exposure

- Verizon is paying $2 million to advertise on Vegas' new Sphere display during Super Bowl week

- Using a football or trophy emoji as the first character in email subject lines this week can lift open rates 20-30%



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