EP. 62- EASY 25% Boost to Email Opens! I Ask Us ANYTHING

In this short episode of the Ask Us Anything podcast, host Jay Schwedelson answers two listener questions - one about email marketing tactics involving misspelled or informal words, and one asking for his thoughts on the recent Oscar nominations and snubs. Tune in to hear Jay's direct, honest opinions and some tactical email marketing advice.

Main Discussion Points:

- Using "interjections" like "yikes!", "oh no", etc in email subject lines can significantly lift open rates for both business and consumer email campaigns

- Jay thinks the Barbie movie director Greta Gerwig was snubbed and should have been nominated for major awards for managing to make the Barbie concept into an awesome movie

- Jay doesn't think it makes sense that Ryan Gosling was nominated for an Oscar for Barbie but Margot Robbie wasn't, since the whole cast did great but it wasn't due to any particularly standout acting performances



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