EP. 61- BIG Change for TikTok! What's Up THIS WEEK

In this short weekly update episode, host Jay Schwedelson discusses what's happening in the marketing and social media world this week, including major TikTok updates, the attempted comeback of BeReal, Gmail and Yahoo's email authentication rollout, and more.

Key Discussion Points:

- TikTok rolling out ability to upload 30 minute long videos (huge for future of marketing webinars and business content)

- BeReal social media app allowing celebrity and brand accounts starting February 6th (important for influencer marketing)

- Gmail and Yahoo requiring email authentication starting February 1st (check with your email platform to ensure compliance)

- Vanderpump Rules returns this week (according to Jay)

- Guru conference opening registration soon (world's largest free virtual email marketing conference)



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