EP. 59- 25% Increase in CLICKS!! l Ask Us ANYTHING

In this week's "Ask Us Anything" episode, Jay tackles a work question about improving email engagement and a fun question about the strangest job he's had. Listeners will learn tips for making their email campaigns less like wallpaper to stand out and drive more clicks. Jay also shares a humorous story from his high school job.

Main Discussion Points:

- Why high open rates but low click through rates happen in email campaigns

- Study showing inserting a letter format email between template emails lifts engagement

- Doing a format departure from your template for 1 out of every 3 emails

- Jay's high school job putting sensors on clothing at The Limited to try and meet girls



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