EP. 52- What's Up THIS WEEK - 01/09/2024

In this week's "What's Up this Week" episode, host Jay Schwedelson provides updates on recent changes and trends in marketing platforms like Twitter (now Elon Musk's X), LinkedIn, and more. He discusses how shifts in one platform create ripple effects across other platforms, the decline in X's performance, LinkedIn's increasing ad costs, and the growth of AI-generated content.

Main Discussion Points:

- X (formerly Twitter) has seen drops in performance and major brands pulling back spend. They cut verification costs to attract small biz customers.

- The shifts with X have led to more ad dollars moving to LinkedIn. LinkedIn ad costs are up 30% in some cases.

- LinkedIn is prioritizing AI-generated "collaborative articles" as top traffic drivers. Interacting with these articles can boost reach/engagement.

- It's the time of year when most people bail on New Year's resolutions - 23% in the first week of January and 43% by end of January.




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