EP. 48- What's Up THIS WEEK - 1/2/2024

In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He also shares updates on the latest season of The Bachelor.

Main Discussion Points:

- A study by Amplify analyzing 1300brands on TikTok and Instagram found Instagram Reels delivers significantly higher reach and engagement for short-form video compared to other platforms.

- Instagram Reels delivers 6x the reach compared to Instagram Stories, yet brands are posting 5x more Stories.

- Business brands should lean more into Instagram Reels for short-form video instead of assuming it's only for consumer audiences.



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