EP. 35- GROW YOUR LIST! Why Aren't You Doing This?? l Jay's Scoop

In this episode of "Do This, NOT That.", host Jay Schwedelson talks about how to grow your email list using contact capture forms (also known as popups). He makes the argument that while some people find popups annoying, they are a highly effective tactic for capturing leads and growing your list at no additional cost. Jay also shares stats on the high conversion rates of popups. Plus, get ready to discuss holiday films as Jay shares his favorite picks, including the ultimate holiday classic, 'Elf.'

Main Discussion Points:

- Why you should use popups/contact capture forms even if some people find them annoying

- How easy it is to set up popups

- Stats on high conversion rates of popups: 7-9% for first-time site visitors, up to 14% for return visitors

- Why popups work especially well this time of year with increased site traffic

- Getting internal buy-in can be the biggest obstacle

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