EP. 26- AGGRESSIVE? Maybe…but it WORKS! [5 min Quick Tip] l Ask Us Anything

In this episode of the Do This, NOT That podcast, Jay Schwedelson answers two questions: one work question, and one ridiculous question.

Jay shares valuable tips and advice for email marketers looking to enhance their strategies for the holiday season. From doubling down on promotional emails to leveraging auto-responses for indirect networking opportunities, Jay reveals tactics and quick wins that can make a significant impact on your marketing efforts.

Main discussion points:

- For consumer marketing, send your offer emails twice in one day as you approach offer expiration dates. This can increase response rates by over 20%.

- For B2B, have salespeople send emails right around Thanksgiving, Christmas, or New Year's. This will trigger a flood of auto-reply "out of office" messages that provide contact info for others to reach out to. Follow up with those contacts.

- Jay argues that Mean Girls and Die Hard are absolutely holiday movies, since they have central holiday themes and components.

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