EP. 18- STOP the Madness! Email Myth Busting = ROI INCREASE! l Jay's Scoop

In this episode of the Do This, NOT That podcast, Jay busts some common email marketing myths that he believes are holding marketers back. Jay tackles misconceptions around Gmail's promotions tab, using the word "free" in subject lines, and more. Listeners can expect to learn the truth behind these email marketing myths and walk away with tips to improve their marketing performance.

- Jay explains the myth that you want to avoid having your emails go to Gmail's promotions tab. He shares stats showing that only 15% of Gmail users have tabs enabled and 50% of those users read their promotions tab daily. His takeaway - the promotions tab is good, not bad.

- Jay busts the biggest email myth - that using "free" in subject lines will cause you to go to the spam folder. He explains how years ago this was true due to content filtering, but now sending reputation is determined mostly by technical factors.

- Jay emphasizes paying attention to small details in email, sharing a test where title casing subject lines lifted open rates by 10%.

Lastly, Jay talks about the free virtual Email Guru Conference, coming up on November 8-9 featuring speakers like Martha Stewart!