Weekly News Update 11.06.20: Brown-Forman's Cheers to the Host; Starbucks push for mobile engagement; Etsy's emotional marketing strategies; This week's social media news breakdown and more!

Welcome to another weekly news update on THE RADCAST! In this episode, host Ryan Alford and news co-host Reiley Clark, dissect this week's marketing news.

In this week's episode, Ryan and Reiley break down...

1. Spirits company, Brown-Forman's Cheers to the Host campaign is taking off.
   1. Listen to see how Brown-Forman is bringing the party inside this holiday season and what you can take away from their marketing strategy.
   2. Visit Cheers to the Host to learn more!
2. Starbucks pushes their mobile app.
   1. Encouraging contactless order, pick-up, and rewards.
   2. Starbucks linking social media platforms to increase mobile engagement.
3. Etsy's marketing strategy: The power of a meaningful gift.
   1. Etsy pushes their products as a worthwhile investment vs products that are cheaply made.
   2. Listen to learn how your business can use similar emotional strategies to increase product sales.
4. Social Media News Breakdown:
   • LinkedIn engagement: The number of users on LinkedIn increases.
   • Facebook: SMB shopping platforms becoming easier.
     • How-to live stream your products.
     • How-to engage with your community.
   • New Snapchat tools:
     • Snapchat users can now use their Snap cameras to find nutritional information.

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