How To Use a Precise, Data-Driven Approach to Find The Right Audience to Sell To

Jason Cutter is the author of the book Selling With Authentic Persuasion and the host of The Sales Experience podcast. After observing issues that were repeatedly affecting business-to-consumer (B2C) inside sales teams, particularly those spending money on inbound leads, he started Cutter Consulting Group to tackle those problems and present solutions.

In this episode, we talked about business consulting, management consulting, public speaking, team building, lead generation, outsourcing...