RHS 159 - Efficiency Isn't the Answer in the Agency of the Future

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In this special episode, Ryan breaks down how in a "Human-Optimized" Agency of the Future, efficiency isn't the answer to exponential growth.

Efficiency may be part of the solution, but it's not the whole solution, and a lack of understanding of this concept is where many insurtech startups go wrong.

This is an episode you don't want to miss...

Episode Highlights:

• Ryan believes that the Rouge model is proven to be productive, efficient, and replicable by anyone with the vision and guts to do so. (2:35)
• Ryan mentions that they are currently hiring at Rouge. Some of the positions they are looking for are aspiring chief revenue officers and producers. (6:11)
• Ryan explains that the positions available are not for traditional people but more for people that like to build relationships and have an open mind to a slightly different approach. (10:25)
• Ryan discusses how he got a great deal with a car dealership, and the moment he realized that the sales agent was just trying to sell something he had access to in his inventory. (15:30)
• Ryan shares that the Carvana experience with his car trade-in was much better, but recalls two things he had hiccups with, which were the verification and the lien. (20:36)
• Ryan explains that the car dealership experience he had was one example of a complete validation of the human-optimized model for the agency of the future. (27:08)
• Ryan mentions that an important part of a human-optimized model is the step-up process from self-service to automated, made by an inside force of licensed professionals and outsourced VAs. (31:48)
• Ryan explains that humans are still the most important part of the business, but if we push our customers directly to humans, we are limiting our ability to be efficient. (33:25)
• Ryan shares that the future of the insurance industry is still going to stand out in the future as long as the human-optimized model is utilized. (36:24)

Key Quotes:

• "If your traditional local, independent agency still dictates the way business will be done, I don't believe that you have a future in the industry. You can maintain it for sure, but you're not growing." - Ryan Hanley
• "I also saw a lot of people that still believe that humans are not the answer. Humans are still an incredibly vital part of our business, still the most important part of our business. However, if we push all our customers directly to our humans, always the way we want it to be done, we are limiting our ability to be efficient." - Ryan Hanley
• "This is where I think the business is going. This is where I think our industry is going. I'm so bullish on the independent insurance industry. I just feel like this move to a human optimized model is the best way." - Ryan Hanley

Resources Mentioned:

• Reach out to Ryan Hanley
• Rogue Risk
• SIAA

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