425 - The Business of Motorsports - Part I

Dirty Mo Media is proud to bring you a new Dale Jr. Download series called “Business of Motorsports”, featuring Kelley Earnhardt Miller. For the first installment, Kelley and co-host Mike Davis sit down with the President of 23XI Racing Steve Lauletta. Lauletta worked for many years in the sports marketing department for the Miller Brewing Company before serving as the President of Chip Ganassi Racing for over a decade.

Kelley and Steve discuss what the day-to-day life for the president of a NASCAR Cup team looks like, as well as the culture at 23XI Racing. Steve explains the steps the company has taken in its hiring process to ensure a unique approach to building a brand and a successful race team. They also discuss how they keep their sponsors involved with team activities and how they sell their employees on the company’s vision. Plus Steve talks about NASCAR's current charter system and the struggles or positives aspiring Cup Series teams, like JR Motorsports, face when deciding to buy a charter.