Dr. Jonah Berger on How the Great Catalysts Remove the Barriers to Change EP 227

In today's episode, Dr. Jonah Berger, a bestselling author and University of Pennsylvania Wharton School marketing professor, shares how great catalysts remove the barriers to change. By understanding and tapping into these drivers of change, you can become more effective in your own life, career, and relationships. We discuss his latest book, The Catalyst.

Purchase The Catalyst by Jonah Berger: https://amzn.to/3Y9Rh0q (Amazon Link)

What I Discuss with Dr. Jonah Berger About How We Change

Dr. Jonah Berger is a world-renowned expert on change, word-of-mouth influence, consumer behavior, and how products, ideas, and behaviors catch on. His work has been responsible for the transformation of countless businesses and organizations. By learning how catalysts work, we can better understand how to use them to achieve our goals and unleash the power of change in our life and business!

Full show notes and resources can be found here: https://passionstruck.com/jonah-berger-the-catalyst-remove-change-barriers/

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Did you miss my interview with NYU Stern School marketing professor Scott Galloway? Listen to episode 218 on why America is adrift and how to fix it.

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