#41 The Power of Storytelling and Design in Customer Experience

On this episode, Dane Howard, VP of Product Design at G2, discusses the impact of design on customer experience in software and he emphasizes the importance of trust and transparency in a software marketplace like G2, where reviews play a crucial role. Plus, Dane shares insights on creating alignment and collaboration among teams, the power of storytelling in design, and the value of customer journey mapping.

Tune in to learn:

• The Impact of Design on Customer Experience in Software
• Why You Should Be Bridging the Gap: Designing for Buyers and Sellers in a Marketplace
• The Role of Empathy and Emotional Connection in Design
• How to Create Alignment and Collaboration Among Teams
• The Power of Storytelling in Design
• How to Break Down Silos with Customer Journey Mapping
• The Importance of Reducing Friction and Increasing Delight
• The Power of Useful Artifacts

Mentions:

• G2.com
• danehoward.com
• standbeautiful.me
• BlackPlayers for Change Juneteenth

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