E81: Ryan Serhant: The #1 Sales Mistake You’re Making

Ryan Serhant is the Founder & CEO at SERHANT., a star in the Netflix show “Owning Manhattan” and Bravo show “Million Dollar Listing New York”, and a 3x bestselling author. In this episode, Ryan and David Weisburd discuss SERHANT.’s meteoric rise as a top real estate brokerage in New York City, Ryan’s unique approach to sales, sales training, and branding, and what it’s like for a founder scaling a business in hyper-growth. (0:00) Episode preview (1:50) The impact of new Netflix show “Owning Manhattan” on SERHANT.’s business (4:41) Sales-as-a-Service and sales training (7:44) Common sales mistakes (11:27)Why Ryan started SERHANT. (15:18)Reflecting on “Owning Manhattan” (19:34)Recognizing potential in people (21:54)Strategies for scaling in hyper-growth (26:45)Branding (33:12)The 1000-minuterule (34:52)Follow & subscribe to The 10X Capital Podcast (35:20)Handling setbacks and maintaining perspective (39:38)Business expansion, success, and finding balance (42:20)Closing remarks