Turning Data Into Dollars at Live Events | Bill Allen | EP 34

GO TO https://intheroom.live/ TO SCHEDULE A DEMO TODAY!

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In this episode, I interview Bill Allen, a former Navy pilot, seasoned real estate investor, and now a tech entrepreneur. Bill shares his journey from mastering real estate investments to solving a major problem he encountered while running his own live events: how to track attendee behavior and maximize event profitability. To address this gap, Bill developed a platform called "In the Room," which leverages cutting-edge data tracking to give event hosts real-time insights into who is attending, when they leave, and how engaged they are. This technology not only enables event organizers to boost profits through targeted VIP upsells and strategic offers but also helps optimize the overall attendee experience by improving registration, check-in, and follow-up systems. The data collected allows hosts to refine their sales strategies, track the effectiveness of speakers, and personalize follow-up communications based on attendee behavior during the event. Bill emphasizes that using data intelligently can uncover hidden opportunities and solve inefficiencies in the live event space, turning otherwise missed revenue into substantial profit gains. He shares how his platform has helped turn ordinary events into cash-generating machines by providing actionable insights that were previously unavailable to hosts, offering a game-changing tool for anyone involved in running live events.

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Connect with Bill!

Instagram - @billallenrei

Learn More about 'In The Room' and schedule a demo - https://intheroom.live/

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After investing in real estate for over 17 years and almost 3000deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

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