Creating Urgency around your Live Event with Bill Hauser

from Living The Red Life

by Rudy Mawer

Published: Mon Oct 30 2023

Show Notes

How do you get into live events? Bill Hauser is a brilliant marketer himself (all dressed in blue!) who built his company to over $30 million in recurring revenue, with a $70 million plus valuation!

He started making sales for Yellow Pages online (before it went bankrupt) and was quick to learn the value of an irresistible offer in the right niche. He's been able to transform legal businesses with his law firm coaching and marketing company, SMB Team.

Bill Hauser clearly has Rudy's respect and in this back-and-forth interview, it's clear to see why. Even though Rudy is living the Red Life, there are lessons to be learned from Blue as Bill shows us how he goes about creating culture in his company and how he prioritizes setting his company vision above all else.

There's advice on where to start if you're looking to get into live events, the power of paid advertising, and how to create urgency with your webinar. Learning how to sell and then learning how to scale starts here. Join us in Wonderland - once you've taken the Red Pill!

"Most of the success we've seen is because this is a business transformation offer." ~ Bill Hauser

In This Episode:

The importance of learning how to sell + having a great offer
How Bill got good at selling to lawyers with a business transformation offer
The power of live events with the right celebrity speakers
Are in-person or virtual events a better way to go?
How to get into live events with a multi-day webinar
Creating urgency around your live event
How do you create and measure event anticipation?
The power of paid advertising
Team building lessons (why talent is a risk)
Why your culture is your biggest asset

Connect with Bill Hauser:

Connect with Rudy Mawer: