Building a Million $ Business WITHOUT Ads! w/Tori Dunlap
from Living The Red Life
by Rudy Mawer
Published: Mon Oct 28 2024
Show Notes
Tori Dunlap, founder of *Her First $100K* and the bestselling author of *Financial Feminist*, who shares her expertise on organic growth, audience engagement, and brand building. Tori delves into her philosophy of "serve before you sell," explaining why businesses should focus on providing value before asking anything of their audience. She emphasizes that creating trust through valuable content—not simply promoting products—is the foundation of a loyal community. Tori also highlights the importance of narrowing down a brand’s message and voice to resonate deeply with a target audience, as trying to appeal to everyone often results in a diluted brand identity.
As the conversation progresses, Tori explains her strategic use of automated messaging for identifying and engaging her most loyal followers, which allows her to tailor content and even upsell products based on their engagement level. She discusses the value of moving followers from social media to platforms she owns, like email lists or her podcast, so she’s not reliant on the algorithms for business stability. Tori concludes by stressing the significance of being authentic and even polarizing in her messaging, which helps attract a committed audience aligned with her values and vision. For those looking to grow a community or launch a brand, Tori’s approach provides practical insights into cultivating an engaged audience that’s built on trust and shared values.
CHAPTER TITLES
3:00 - Serve Before You Sell
5:20 - Using Automated Messaging for Audience Engagement
7:45 - Evolution of Messaging Rules and Strategy
- Building Customer Support Through Custom Conversations
- Targeting Ads to Highly Engaged Followers
- Importance of Audience Engagement Over Conversion
- Strategies for Organic Growth on Social Media
- Top Lessons for Growing Your First Followers
- Creating Value First: Why Trust is Key
- Developing a Strong, Clear Brand Identity
- Using Social Media as Top-of-Funnel Engagement
- Moving Followers to Platforms You Own
- Finding the Right Niche and Audience Sweet Spot
- Building Stronger Connections by Being Polarizing
Connect with Tori Dunlap:
Herfirst100k.com
IG - Herfirst100k
Connect with Rudy Mawer: