Ep. 139 - 40% INCREASE in Engagement from ONE WORD! Subject Line Tips, Offer Tips, and 🫠 IT IS HOT OUT! | Jay’s Scoop

In this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns.

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Best Moments:

(02:09)For business emails, naming content as a "blueprint" instead of a "guide" can increase downloads by 22-40%

(04:25)Adding the word "insider" to subject lines increases business email open rates by over 20%

(05:04)The phrase "step-by-step" is an up-and-coming high performer

(05:58)For consumer emails, starting subject lines with "just" (e.g. "Just Launched") increases opens by 30% due to the "fear of not first" phenomenon

(06:47)Leading with "only" also boosts consumer campaign metrics around 20%

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