#128: A company that helps you automate your profits, isn’t making profit.
from Next Level Pros
by Chris Lee
Published: Wed Oct 23 2024
Show Notes
Welcome to a new episode of Next Level Pros! In this episode, we're joined by Andrew Schultz, a budding entrepreneur who's navigating the challenges of turning his marketing firm, Profit Automation, into a profitable business despite its current unprofitable state. We'll dive deep into the issues holding Andrew back, including a detailed analysis of his financials and marketing strategies, along with some personal obstacles that are impacting his professional progress.
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Highlights:
"I mean, when you asked me what my biggest challenge was, I don't know what I'm selling."
"Your secret sauce is identifying what the problem is around their customers in their pipeline, so you can pull them into action."
"I will help increase your conversion, or I will add another 2% to your conversion, or you don't pay anything."
"I haven't done a whole lot of marketing or talked to a lot of people about it, so I find it hard to believe that you have enough data to say that this doesn't work."
Timestamps:
Profit Automation is not turning a profit
Describing the Business
Explaining the Lead Conversion Offering
Identifying the Biggest Challenge - Packaging the Offer
The Pipeline Crisis and how to fix it
Addressing the Perception of Free vs. Paid Offers
Exploring Performance-Based Pricing Options
Shifting from Scarcity to Abundance Mindset
Comparing Eliminating Downside vs. Eliminating Risk
Identifying Strengths and Weaknesses in the Business
Refocusing on Sales and Marketing as the Priority
Balancing Personality Types within the Team
Shifting Mindset from Home Runs to Consistent At-Bats
Overcoming the Need for Certainty
Adopting a Scientific Approach to Testing and Measuring
Final Plan and Closing Thoughts
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