#102: The Power of Pitch: Forbes Riley's Journey to $2.5 Billion in Sales

Welcome to a new episode of The Founder Podcast. In today’s episode, I sit down with the legendary Forbes Riley, a pioneer in the world of infomercials and sales, known for her incredible ability to sell anything and everything. Forbes opens up about her journey from going through personal challenges to achieving over $2.5 billion in sales. She shares the philosophies that drive her, the power of effective pitching, and how she turned her setbacks into comebacks. This episode is packed with valuable lessons on resilience, the art of persuasion, and the importance of believing in your goals.

Highlights:

"Life happens for you, not to you. Use your obstacles as stepping stones."

"You pitch people all day; it's about making them want what you have."

"Consistency and belief in your goals are the keys to achieving greatness."

Timestamps:

00:00- The Power of Infomercials
02:20- Mastering the Pitch
05:57- Working with Billy Mays
10:00- Overcoming Personal Tragedy
13:44- Age and Career Transitions
20:00- Setting Big Goals
26:04- Committing to Goals
29:43- Hypnosis and Memorization
34:26- Life-Changing Accidents
39:29- Mastering the Art of Pitchings

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