#121: What's the Craze All About? Wyatt Ewing Founder of Ice Barrel

Welcome to a new episode of The Founder Podcast! Join us today as we sit down with the innovative founder of Ice Barrel, Wyatt Ewing. He shares his journey from discovering the benefits of cold therapy out of personal necessity to creating a multi-million dollar business around the concept. Whether you're a startup enthusiast or just curious about the impact of cold therapy, this episode is packed with insights on entrepreneurship, resilience, and health.

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Highlights:

"It boosts your mood and your energy levels in just two minutes a day... Cold therapy is incredible for reducing inflammation and resetting the nervous system."

"I had terrible anxiety from childhood... Cold showers and ice baths were the only thing that brought significant and sustainable improvement."

“The key to success in this space is to build a real business that's resilient and adaptable."

Timestamps:

00:00- Wyatt's Journey into Cold Therapy

02:27- Discovering the Benefits of Cold Showers

05:13- Transitioning from Corporate Aircraft Sales to Ice Barrel

07:15- Scaling the Business from the Garage to Ohio

09:15- Breakthrough Moments in Marketing, Sales, and Manufacturing

12:10- Successful Go-to-Market Strategy

14:15- The Science and Benefits of Cold Therapy

20:00- Wyatt's Daily Cold Therapy Routine

27:43- Emerging Biohacking Technologies and Trends

35:43- The Future of Ice Barrel and Advice for Entrepreneurs

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