The Psychology of Pricing and Maximizing Profit
from The Level Up Podcast w/ Paul Alex
by Paul Alex Espinoza
Published: Fri Mar 21 2025
Show Notes
💰 Want to charge more and sell more? Pricing isn’t just about numbers—it’s about psychology. In this episode, Paul Alex breaks down how strategic pricing can increase sales and boost your bottom line.
🔹 Price = Perceived Value – Higher prices attract more serious buyers.
🔹 Use Tiered Pricing – Position your most profitable option as the “safe” choice.
🔹 Sell the Transformation – When value is clear, price becomes secondary.
🚀 Master the psychology of pricing and watch your profits soar.
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